In
late '92/early '93 I left corporate America behind to edit and
publish the paintball industry's first publication devoted exclusively
to the retail end of the business. I'd saved 6+ months worth of
living expenses because the deal on the mag was - no salary but
50% of the advertising revenue - after expenses.
I
figured no problem, since I was allowed to pay myself for articles.
Unfortunately, the money men behind the deal (best distribution
in the industry) delayed the start of the project for 6 months.
I persevered through the production of issue 2 and the gathering
of materials for issue 3 and then had to ask for some cash. The
publishers pulled the plug, stating that the magazine wasn't making
any money from ad revenue yet. (Two issues and they were looking
for a profit!)
I
managed to get by for a few more months while I self-published
a book about paintball, wrote some more articles and picked up
some marketing & promotion clients. |